AIGA Nashville is proud to announce to show Helvetica to the Nashville community this June. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. It is currently screening at film festivals and special events worldwide.

Gary Hustwit has produced five feature documentaries, including I Am Trying To Break Your Heart, the award-winning film about the band Wilco; Moog, the documentary about electronic music pioneer Robert Moog; and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. Helvetica is Hustwit's directorial debut. Hustwit worked with punk label SST Records in the late-1980's, ran the independent book publishing house Incommunicado Press during the 1990's, was Vice President of the media website Salon.com in 2000, and started the indie DVD label Plexifilm in 2001.

Link to trailers/clips on YouTube

top