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Made You Look – A Film About Creativity in the Digital Age

Written by
aiganashville
Published
February 20, 2016
Categories

Who’s ready for movie night?!

Come join us on Wednesday, March 2nd for a screening of “Made You Look” – a film about creativity in the digital Age. Hosted by Watkins College of Art, Design & Film.

This event is free for all AIGA members, but seating is limited! Be sure to register today and save your seat! Hope to see you all there!


Film Synopsis:

The last 15 years has seen a boom in the UK graphic arts and illustration industry, with a DIY scene emerging and prospering alongside new and affordable leaps in technology.

So much of our lives is now spent in the virtual digital realm, so what will become of the tactile objects we all hold so dear? Will we see books disappear in our lifetime? And why are more and more creatives moving away from the computer and getting back to using their hands to create art, both commercially and for art’s sake.

Made You Look is a documentary which sets out to explore the landscape of the commercial arts in the 21st Century. It’s a film that gives an insight into how modern creative people feel about the challenges and triumphs of living in a hyper digital age.

This film is a rare and candid insight into the work of some of the UK’s top creative talent, including beautifully shot footage of artists at work and play in their own creative environments.

Director’s Statement:

Back in 2013 I was interviewed by Print Club London for a little film they were doing about their Film 4 Summer Screen exhibition at Somerset House. I answered questions about my artwork, my process and opinions on the modern creative landscape. When I left their Dalston studios it dawned on me that there was very little representation of the UK graphic arts scene committed to film, especially in long form documentary format.

There was a definite story to be told, and one that would allow for pure visual indulgence in recording the processes of artists from many disciplines.

But this film isn’t just about the creative brilliance of people who have informed the way our world looks. It’s also a story that sympathises with the way many people feel in the modern age: overwhelmed and bombarded with information twenty four hours a day, longing for some time away from the multitude of screens through which we work, consume, create and record the world around us.

So many creative people are turning to mediums that take them away from their computers. Methods of making work that involve making real, tactile items to be cherished and kept, instead of being consumed and forgotten.

However, very few creatives could have an audience or career without the trappings of the internet and social media, and this tension between the analogue and digital world is the story we are pursuing in Made You Look.

-Anthony Peters

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